MY
COLLECTION
UK MAP POSTCARDS BY DESIGN
Salmon
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J Salmon Ltd was the longest running publisher of postcards, established
in 1880, based in Sevenoaks, Kent. The company ceased trading in December
2017 for two reasons, a) that postcard sales had declined significantly
due to the rise of social media and b) there was no further members
of the Salmon family willing to join the business (source
BBC news
article 25/09/2017).
The Salmon "green" map postcards were the most prolific series, issued at least five times in different styles or sizes. The first set (of which I have a complete collection) comprised of 70* designs, largely by M F Peck and a few by P Posner**. The three main series were... the Original size first release of all 70 designs* (5½ inches x 3½ inches), the Green-Bordered reprint issue (approx 15cm x 10.5cm, known as 'continental size' aka A6) where the map itself remained exactly the same size as the first release, and the Unbordered issue (also continental size / A6) where the map was expanded in size to fill the card. There was also a fourth Gold-Bordered Set and a fifth Larger Set each measuring approx 17.5cm x 12.5cm. Prior to the main series of Salmon map postcards there were several issued by J Salmon, of which I only have a few (shown immediately below). Some of these were very similar in design to the W E Mack postcards and in fact one of the W E Mack cards is published by Salmon (shown below). There was also the Rivers Set, in two sizes (5½ inches x 3½ inches and the later Blue-Bordered and Unbordered continental size). The last Salmon map postcard series is the set of ten David Hobbs Comic Maps. In addition there was the Multiview series (of six) and the Isle of Wight Colour series. Since the company ceased trading, some of M F Peck's map images have been re-emerging, including one never before seen and so far two altered into new postcards. See the 'Beyond Salmon' section at the bottom of this gallery. In addition to the usual colour variations due to many print-runs, some Salmon map postcards had physical variations as shown in this Salmon Variants sub-gallery. *In reality only 68 designs as Cornwall was issued twice, first with the county aligned due west, and later re-drawn and correctly aligned south-west. Somerset was also issued twice, as Somerset, then as Somerset & Avon. ** Five of the remaining seven designs were drawn by Phoebe June Posner after the tragic death of Maisie Peck in 1974. The last two of the remaining seven designs (the canals) were un-signed and therefore artist unknown. |
EARLIEST
POSTCARDS
 Isle of Man 4751 |
 North Wales 578 |
 North Wales 578 |
 North Wales (Novelty Pull-Out) 101 |
 Historic Hastings 930 |
 Hastings and St. Leonards 931 |
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 Isle of Man 571 |
 England 949 |
 Short-code logo |
 Long-code logo |
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This
first series was issued with a short 4-digit code using the logo above
left, then again with both the short-code and the new 10-digit code
(known to collectors as 'dual code) with either no logo or the newer
logo above right , then finally with just the long code and the logo
above right. Not all the original short-code maps were re-issued with
long codes as shown in the section below. There are 70 postcards in
this collection covering 68 places.
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 Anglesey 4622 and 1-10-00-03 |
 Cambridge 4618 and 1-28-01-11 |
 Cheshire 4658 and 1-18-00-01 |
 The Chiltern Hills 4661 and 1-37-00-02 |
 Due-West Cornwall 4558 |
 Cornwall 4558 and 1-44-00-02 |
 South West Cornwall 4636 and 1-44-00-01 |
 The Cotswolds 4640 and 1-33-06-18 |
 Dartmoor 4645 and 1-48-02-01 |
 Dorset 4646 and 1-54-00-05 |
 Edinburgh 4615 and 1-01-01-18 |
 Epping Forest 4654 |
 Essex 1-40-00-02 |
 Exmoor 4652 and 1-52-02-04 |
 Gower 4650 and 1-16-01-01 |
 Guernsey 4592 |
 Hampshire 4586 and 1-56-00-03 |
 Hereford and Worcester 1-32-00-02 |
 Isle of Man 4638 and 1-07-00-02 |
 Isle of Purbeck 4642 and 1-54-00-08 |
 Isle of Wight 4590 and 1-59-00-03 |
 The Isles of Scilly 4637 and 1-43-03-07 |
 Jersey 4623 |
 Kent 4589 and 1-65-00-04 |
 Llangollen Canal 1-22-05-11 |
 Lleyn Peninsula 4648 and 1-11-00-01 |
 London 4604 and 1-42-02-22 |
 Lorna Doone Country 1-52-02-22 |
 The New Forest 4647 and 1-57-01-10 |
 Norfolk Broads 4556 and 1-30-00-05 |
 Northamptonshire 1-27-00-01 |
 North East Kent 4649 and 1-64-00-05 |
 North Devon 4581 and 1-47-00-04 |
 North Norfolk 4557 and 1-29-00-02 |
 North Wales 4587 and 1-11-00-05 |
 Norwich 4643 and 1-29-09-07 |
 Oxford 4603 and 1-34-01-21 |
 River Bure 1-30-02-38 |
 River Thames 4657 and 1-35-00-05 |
 River Thurne 1-30-04-25 |
 Romney Marsh 4651 and 1-64-17-01 |
 Shakespeare Country 4599 and 1-26-01-10 |
 Snowdonia 4644 and 1-11-00-04 |
 Somerset 4602 and 1-52-00-02 |
 Somerset and Avon 1-52-00-02 |
 South Devon 4583 and 1-47-00-01 |
 South Wales 4598 and 1-15-00-01 |
 Stratford upon Avon 4656 and 1-26-01-27 |
 Suffolk 4600 and 1-31-00-01 |
 Surrey 4621 and 1-60-00-02 |
 Sussex 4601 and 1-62-00-01 |
 Thames Valley 4624 and 1-35-00-01 |
 West and Central Scotland 4616 and 1-01-00-05 |
 West Wales 1-15-00-02 |
 York 4633 and 1-09-07-19 |
 Yorkshire Dales 4625 and 1-09-00-05 |
 The Broads 4660 and 1-30-00-06 |
 Elan Valley Lakes 4655 and 1-14-03-07 |
 The Fens 4653 and 1-28-00-01 |
 The Lake District 4639 and 1-04-01-06 |
 Lancashire 4641 and 1-05-00-01 |
 Lincolnshire 1-21-00-03 |
 Northumberland 1-02-00-01 and 1-02-06-15F |
 Nottinghamshire 1-20-00-01 |
 Oxford Canal 1-34-05-07 |
 The Peak District 4626 and 1-19-00-01 |
 River Ant 1-30-03-16 and 1-30-03-16B |
 Wiltshire 1-55-00-03 and 1-55-00-03E |
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 Wye Valley 4634 and 1-32-05-01 |
 Yorkshire Coast 4635 and 1-08-00-01 |
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This
second series was issued with just the long-code and using the logo
above. The maps remained the same size as the original series and the
green border was added to bring the size of the postcard up-to-date
to 'continental size' (aka A6) in line with other postcard publishers.
Not all designs were released in this series as shown in the section
below.
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 Anglesey 2-10-00-03 |
 Cambridge 2-28-01-11 |
 Cheshire 2-18-00-01 |
The
Chiltern Hills
Publication status unknown |
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Due
West Cornwall
Not issued in this series |
 Cornwall 2-44-00-02 |
 South West Cornwall 2-44-00-01 |
 The Cotswolds 2-33-06-18 |
 Dartmoor 2-48-02-01 |
 Dorset 2-54-00-05 |
Edinburgh
Publication status unknown |
 Epping Forest Not issued in this series*** |
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*** Epping Forest was only issued as a small card
(shown in the first part of the gallery) but it was assigned the new
code of 1-40-06-01 but then never published.
The card showing in this green-bordered part of the gallery is a map postcard collector fan-production lovingly produced with the code 2-40-06-01 and very few exist. |
 Essex 2-40-00-02 |
Exmoor
Publication status unknown |
 Gower 2-16-01-01 |
Guernsey
Publication status unknown |
 Hampshire 2-56-00-03 |
 Hereford and Worcester 2-32-00-02 |
Isle
of Man
Publication status unknown |
 Isle of Purbeck 2-54-00-08 |
 Isle of Wight 2-59-00-03 |
 The Isles of Scilly 2-43-03-07 |
Jersey
Publication status unknown |
 Kent 2-65-00-04 |
 Llangollen Canal 2-22-05-11 |
 Lleyn Peninsula 2-11-00-01 |
London
Publication status unknown |
 Lorna Doone Country 2-52-02-22 |
 The New Forest 2-57-01-10 |
 Norfolk Broads 2-30-00-05 |
 Northamptonshire 2-27-00-01 |
North
East Kent
Publication status unknown |
 North Devon 2-47-00-04 |
 North Norfolk 2-29-00-02 |
 North Wales 2-11-00-05 |
 Norwich 2-29-09-07 |
 Oxford 2-34-01-21 |
 River Bure 2-30-02-38 |
The
River Thames
Publication status unknown |
 River Thurne 2-30-04-25 |
 Romney Marsh 2-64-17-01 |
 Shakespeare Country 2-26-01-10 |
 Snowdonia 2-11-00-04 |
Somerset
Publication status unknown |
 Somerset and Avon 2-52-00-02 |
 South Devon 2-47-00-01 |
 South Wales 2-15-00-01 |
 Stratford upon Avon 2-26-01-27 |
 Suffolk 2-31-00-01 |
 Surrey 2-60-00-02 |
 Sussex 2-62-00-01 |
 Thames Valley 2-35-00-01 |
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West
& Central Scotland
Publication status unknown |
 West Wales 2-15-00-02 |
 York 2-09-07-19 |
 Yorkshire Dales 2-09-00-05 |
 The Broads 2-30-00-06 |
 Elan Valley Lakes 2-14-03-07 |
 The Fens 2-28-00-01 |
 The Lake District 2-04-01-06 |
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Lancashire
Publication status unknown |
 Lincolnshire 2-21-00-03 |
Northumberland
Publication status unknown |
 Nottinghamshire 2-20-00-01 |
 Oxford Canal 2-34-05-07 |
 The Peak District 2-19-00-01 |
 River Ant 2-30-03-16 |
 Wiltshire 2-55-00-03 |
 Wye Valley 2-32-05-01 |
Yorkshire
Coast
Publication status unknown |
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This
third series was issued initially using the logo above left, and then
for many years subsequent reprints used the logo above centre. The
last wave of reprints (and often the ones still found in some shops
today) used their final logo above right. The maps were expanded to
fit the 'continental size' and as with the green-bordered versions,
not all maps were published in this series as shown in the section
below.
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 Anglesey 2-10-00-03 |
 Cambridge 2-28-01-11 |
 Cheshire 2-18-00-01 |
 The Chiltern Hills 2-37-00-02 |
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Due
West Cornwall
Not issued in this series |
 Cornwall 2-44-00-02 |
 South West Cornwall 2-44-00-01 |
 The Cotswolds 2-33-06-18 |
 Dartmoor 2-48-02-01 |
 Dorset 2-54-00-05 |
Edinburgh
Not issued in this series |
Epping
Forest
Not issued in this series |
 Essex 2-40-00-02 |
 Exmoor 2-52-02-04 |
 Gower 2-16-01-01 |
Guernsey
Publication status unknown |
 Hampshire 2-56-00-03 |
 Hereford and Worcester 2-32-00-02 |
Isle
of Man
Publication status unknown |
 Isle of Purbeck 2-54-00-08 |
 Isle of Wight 2-59-00-03 |
 The Isles of Scilly 2-43-03-07 |
Jersey
Publication status unknown |
 Kent 2-65-00-04 |
 Llangollen Canal 2-22-05-11 |
 Lleyn Peninsula 2-11-00-01 |
London
Publication status unknown |
 Lorna Doone Country 2-52-02-22 |
 The New Forest 2-57-01-10 |
 Norfolk Broads 2-30-00-05 |
 Northamptonshire 2-27-00-01 |
 North East Kent 2-64-00-05 |
 North Devon 2-47-00-04 |
 North Norfolk 2-29-00-02 |
 North Wales 2-11-00-05 |
 Norwich 2-29-09-07 |
 Oxford 2-34-01-21 |
 River Bure 2-30-02-38 |
 River Thames 2-35-00-05 |
 River Thurne 2-30-04-25 |
 Romney Marsh 2-64-17-01 |
 Shakespeare Country 2-26-01-10 |
 Snowdonia 2-11-00-04 |
 Somerset 2-52-00-02 |
 Somerset and Avon 2-52-00-02 |
 South Devon 2-47-00-01 |
 South Wales 2-15-00-01 |
 Stratford upon Avon 2-26-01-27 |
 Suffolk 2-31-00-01 |
 Surrey 2-60-00-02 |
 Sussex 2-62-00-01 |
 Thames Valley 2-35-00-01 |
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West
& Central Scotland
Not issued in this series |
 West Wales 2-15-00-02 |
 York 2-09-07-19 |
 Yorkshire Dales 2-09-00-05 |
 The Broads 2-30-00-06 |
 Elan Valley Lakes 2-14-03-07 |
 The Fens 2-28-00-01 |
 The Lake District 2-04-01-06 |
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Lancashire
Publication status unknown |
 Lincolnshire 2-21-00-03 |
Northumberland
Publication status unknown |
 Nottinghamshire 2-20-00-01 |
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Oxford
Canal
Publication status unknown |
 The Peak District 2-19-00-01 |
 River Ant 2-30-03-16 |
 Wiltshire 2-55-00-03 |
 Wye Valley 2-32-05-01 |
 Yorkshire Coast 2-08-00-01 |
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 Hampshire 10-56-00-03 |
 Oxford 10-34-01-21 |
 South Devon 10-47-00-01 |
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My
friend Anne found me a slightly smaller (16.5 x 11.5cm) white-bordered
10-code series map postcard of Exmoor labelled on the back as "Images
of Exmoor", no Salmon logo but does say published by Salmon.
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 Exmoor 10-52-02-04 |
 North Wales 10-11-00-05 |
 West Wales 10-15-00-02 |
 Dorset 10-54-00-05 |
 Hampshire 10-56-00-03 |
 Isle of Wight 10-59-00-03 |
 New Forest 10-57-01-10 |
 North Devon 10-47-00-04 |
 Thames Valley 10-35-00-01 |
 The Lake District 10-04-01-06 |
 The Peak District 10-19-00-01 |
 Elan Valley Lakes 10-14-03-07 |
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 South Wales 10-15-00-01 |
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This
first rivers series was issued with just the long-code and using the
logo above.
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 River Bure 1-30-02-48 |
 River Thurne 1-30-04-30 |
 River Waveney 1-30-06-10 |
 River Yare 1-30-05-21 |
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 River Ant 1-30-03-18 |
 River Wye 1-32-05-13K |
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SECOND RIVERS SET (approx 15cm x 10.5cm) BLUE-BORDERED
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The
second series of rivers had a blue border added to bring the size of
the postcard up-to-date to 'continental size' (aka A6) in line with
other postcard publishers - each design was issued with both logos shown
above. I
don't know if there was a blue-bordered version of the River Wye.
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 River Bure 2-30-02-48 |
 River Thurne 2-30-04-30 |
 River Waveney 2-30-06-10 |
 River Yare 2-30-05-21 |
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 River Ant 2-30-03-18 |
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THIRD RIVERS SET (approx 15cm x 10.5cm)
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This
third series was issued with the logo above. The maps were expanded
to fit the 'continental size', all the little pictures were changed
and the title colour was red. I
only have two in this size and design.
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 River Bure 2-30-02-48 |
 River Thurne 2-30-04-30 |
MINI GUIDES SET (approx 14cm x 10.7cm)
 Cambridge Colleges 13-40-08-01 |
 Lorna Doone's Exmoor 13-40-07-01 |
 Oxford Colleges 13-40-13-01 |
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These
designs are from illustrations by David
Hobbs and the ten below represent the whole set (confirmed by David
Hobbs himself) - They were issued twice, the first time with the reverse
titles of "Images of..." and
the second time as "Landscape of...".
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 Cornwall 10/44/00/02 |
 Dorset 10/54/00/05 |
 Isle of Wight 10/59/00/03 |
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 Lake District 10/04/01/06 |
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 New Forest 10/57/01/10 |
 Norfolk 10/29/00/02 |
 North Devon & Exmoor 10/47/00/04 |
 North Wales 10/11/00/05 |
 South Devon 10/47/00/01 |
 Sussex 10/62/00/01 |
MULT-VIEW SALMON MAP POSTCARDS
 Isle of Wight 2-59-00-21 |
 New Forest 2-57-01-38 |
 North Devon 2-47-00-43 |
 Somerset 2-52-00-18 |
 Somerset and Avon 2-52-00-18 |
 South Devon 2-47-00-44 |
SALMON ISLE OF WIGHT COLOURS MAP POSTCARDS
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First version
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Variant
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Inlets Variant
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 2-59-00-06 |
 2-59-00-06 |
 2-59-00-06 |
 2-59-00-07 |
 2-59-00-07 |
 2-59-00-07 |
 2-59-00-08 |
 2-59-00-08 |
 2-59-00-08 |
 2-59-00-09 |
 2-59-00-09 |
 2-59-00-09 |
MISCELLANEOUS
SALMON MAP POSTCARDS
 Isle of Purbeck 2-54-00-27 |
 Hadrian's Wall 2-02-07-10 |
 The Festiniog Railway 2-11-12-09 |
 The Festiniog Railway 1-11-12-09 |
 Foxlease Estate 1-00-04-05 |
 Dartmouth 5-02-36-86 |
 Tarka Country (North Devon) 2-47-00-48 |
 Isle of Wight 1-59-17-06 |
 Isle of Wight 1-59-04-02 |
 Isle of Man 1-07-00-04 |
 Cornwall 5-02-11-99 |
 Isle of Man 1-07-00-14 |
 River Dart 2-49-02-21 |
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Since the end of
the Salmon publications in 2017, two (so far) of the maps have re-emerged
by other publishers. The two below are printed by Fernhill Wholesale
using the logo above and have been altered from the originals, notably
removing M F Peck's signature. The Dorset one has very few alterations
and more vivid colours, but the New Forest one has substantial alterations
including replacing all the little images. See this Comparison
Gallery showing the original and new postcards together.
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 Dorset 80727-DT9 |
 The New Forest 80727-NF25 |
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In
addition, a couple of websites specialising in 'prints' for a while
were offering full size prints of some of the M F Peck maps by Salmon
and one map in particular stood out as it had never been seen before
as a postcard (to my knowledge) and no-one I have been in contact
with knows anything about it. It is an M F Peck design with her signature
and features 'The Highlands of Scotland'. I do know that shortly before
the postcards began to be issued in continental size, Salmon withdrew
from doing Scotland map postcards (which is why there are no continental
size maps of areas in Scotland), so maybe this was one due to be released
in the original series but never was.
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